The story begins with me, a first-time mum who always loved the experience of shopping for babies and children, but was never keen on the standard options available. Swapping clothes between friends who had both girls and boys became a fun ritual and this is when my curiosity for unisex kids wear started… Now, as a mother of three beautiful boys, and through my journey of exploring kids wear options, I finally decided to create my own brand of modern, yet basic unisex kids wear, made with love, locally in Jordan.

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As a small local brand, we are excited by the prospect of what the future will bring and how we will grow the brand to be full of play, adventure, comfort and fun.