The story begins with with the typical experiences of shopping for babies and children, but always finding it difficult to navigate the standard options available. Swapping clothes between friends who had both girls and boys became a fun ritual and this is when my curiosity for kids wear that is versatile started… As a mother of three beautiful boys, and through my personal journey of exploring kids wear options, I finally decided to design my own brand of modern, yet basic kids wear for all kiddos, made with love, locally in Jordan.

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As a small local brand, we are excited by the prospect of what the future will bring and how we will grow the brand to be full of play, adventure, comfort and fun.